Innotivo Bluetooth Handsfree Car Kit: Innovative Packaging Design

Setting a New Benchmark in Consumer Product Packaging

When creating the brand identity for Innotivo, Jeffery Yap aimed to embody the core value of Innovative Intelligence. The packaging design reflects this vision by combining a futuristic aesthetic with a solid visual impact. Unlike ordinary wireless car kit packaging, this design takes user experience to the next level, emphasizing the quality of materials used without compromising mass production.

The Innotivo Bluetooth Handsfree Car Kit stands out from other products in the market due to its unique properties. Jeffery Yap was tasked with creating a brand new impression for an existing product packaging that had failed to impress the client. This design successfully fulfills the Innotivo way of design, with its futuristic and strong visual impact.

The realization of this packaging design involved the use of Matt 230gsm ARTCART and CMYK LASER PRINT technology. The dimensions of the packaging are 130mm x 90mm x 275mm, providing a compact and convenient solution for consumers.

Jeffery Yap, the creative director of Jeffery Yap Design, led the design team responsible for this innovative packaging. The team's goal was to create a design that not only impressed the client but also set a benchmark for future products. Through extensive research and testing, they were able to achieve this goal and deliver a product that exceeded expectations.

The Innotivo Bluetooth Handsfree Car Kit packaging was designed in Melbourne and manufactured in China. The project duration was 40 days, during which the team conducted online research and visited major electronics retail stores to gather inspiration and insights.

This groundbreaking packaging design was recognized with the Bronze A' Design Award in 2013. This prestigious award is bestowed upon designs that exhibit outstanding creativity, resourcefulness, and technical skills. The Innotivo Bluetooth Handsfree Car Kit packaging design not only enhances the user experience but also contributes to improving the quality of life for consumers worldwide.